Tag Mappings. This page is ready
Tag Mappings
Configure how UTM parameters and events map to Shopify customer tags
Authentication Issue
Failed to load tag mappings
Please check your environment variables in Railway settings.
Quick Setup - Preset Mappings
Click to add common tag mappings that work for most subscription businesses:
Order Events
Failed Transaction
Tag customers when a transaction fails but can be retried (temporary issues).
Failed Order
Tag customers when Ordergroove rejects an order (permanent failure). Removes failed_transaction_retryable tag.
Successful Order
Clear all failure and lifecycle tags when an order succeeds successfully.
Payment Method Updated
Clear failure and expiration tags when customer updates their payment method.
Upcoming Order
Tag customers when they receive an order reminder notification (upcoming order).
Credit Card Expiration Warning
Tag customers when their credit card is about to expire (upcoming expiration warning).
Subscription Lifecycle
Subscription Canceled
Tag customers when a subscription is canceled.
No Subscriptions Remaining
Tag customers as churned when all subscriptions are canceled. Removes active_subscriber tag.
Removed Churned Customer Tag
Tag customers as active when a subscription is created. Removes churned_subscriber tag.
UTM Campaigns
Abandon Cart Campaign
Tag visitors coming from abandon cart email/SMS campaigns.
Welcome Campaign
Tag visitors coming from welcome email/SMS campaigns.
Winback Campaign
Tag visitors coming from winback/reactivation campaigns.
Current Tag Mappings
No tag mappings configured
Create your first mapping above or use the preset mappings to get started quickly.
Tag Mapping History
No tag mapping history yet
Tag updates will appear here as mappings are triggered.